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Monday, 01 December 2008
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Product Development
Can design help improve my production process?
How can I build and manage my brand?
How can I encourage creativity in my business?
How can I gauge the success of design in any given project?
How can I tell if the quotes that I've received from designers are good value? Can someone advise me?
How can design make my project more effective?
How do I brief a designer?
How does a design project fit into the business process?
How should I go about choosing a particular designer for the work that I need doing?
I've had a good idea but how do I protect it if I'm going to show it to other people?
I've had a good idea, but how do I get it to market?
Is there a directory of all the different types of designers, which I can use to select a designer for my project?
Is there design software available that can help me make my own designs better?
What are trademarks for and where can I go for advice about them?
What role does design play in marketing my new product/service and who should I speak to about it?
Where can I get advice and help designing my logo and company image?
Who can I speak to about turning my idea into a working model/prototype?

Product Development

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How does a design project fit into the business process?

Regardless of whether a project is being undertaken in-house or sub-contracted, good design can help every department function more efficiently and more effectively in your overall business process. To do this, a designer must have an understanding of your:
  • production processes and specific production requirements
  • sales and your core customers
  • marketing and how you communicate your message
  • finance processes and the company's financial structure

You can also get design advice by visiting the Design Council web site.

This article based on Crown Copyright © 2002


 
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