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Article Index
Product Pricing
The difference between cost and value
Covering fixed and variable costs
Cost-plus versus value-based pricing
How to build a Product pricing strategy
Different pricing tactics
Raising or lowering prices
Page 1 of 7

Product Pricing: Price your product or service

Introduction to Product Pricing

The price you charge for your product or service is one of the most important business decisions you make. Setting a price that is too high or too low will - at best - limit your business' growth. At worst, it could cause serious problems for your sales and cashflow.

If you're starting a business, carefully consider your pricing strategy before you start. Established businesses can improve their profitability through regular pricing reviews.

There are two crucial points to consider when setting your prices:

  1. The price and sales levels you need to set to make sure your business is profitable.
  2. Where your product or service stands compared with your competition.

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