Sales Presentations

3. Written Notes

Written notes should only provide the framework for your presentation. Reading from a script leaves an audience bored and distracted.

3.1 Jot down your key phrase and main points.

3.2 Prepare a quick first draft, using everyday words.

• Read through the draft out loud, listening to yourself.
• Leave the draft overnight and revise it the next day.
• Type up the draft and underline the key points.

3.3 Transfer the key points to individual cards and throw away the script.

• Number the cards and think how you might go through them on the day. For example, if you run out of time, you might leave out certain cards marked in advance.
• If you are using visual aids, mark on your cards when you need to use them (see 4).

3.4 Rehearse your presentation until you are happy with it.

• Do this out loud so that you are familiar with the feel of delivering your presentation.
• Record yourself and assess your own performance using a cassette recorder or video camera.
• Get someone experienced to listen and give feedback. Ideally, this should be someone with the same background as your intended audience.
• Check that the delivery time is consistent.