Trading on the Internet

The Internet enables you to sell 24 hours a day to customers anywhere in the world and the sales process can be fully automated. Your Internet shop can attract new customers and provide better service for existing customers.

The increasing availability of low-cost broadband connections and increasing consumer confidence in online security means the number of people shopping online is growing rapidly. It is now possible to buy and sell just about anything on the Internet. This briefing covers:

• The benefits of selling online.
• What makes a site successful.
• The legal implications.
• How to accept payments.
• The costs involved.