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Monday, 01 December 2008
Article Index
Understanding Your Customers
Introduction
Best Practice - The Everyman Theatre
The Benefits Of Understanding Your Customers Better
The Process
Stage One - Collecting Information
Stage Two - Storing Information
Stage Three - Accessing Information
Stage Four - Analysing Customer Behaviour
Stage Five - Marketing More Effectively
Stage Six - Enhancing the Customer Experience
CRM and your Business
Implementation Checklist
Research and Analyse
Consult
Plan and Test
Act
Further Help and Advice

Understanding Your Customers

Small Business Ad

Implementation Checklist

Looking at the experience of Everyman and our other case study companies, it is clear that creating a customer-focused business is a continual process. The most successful businesses monitor and refine their processes, consult with customers and test new product offerings extensively to make sure they're always delivering what their customers want.

The following is a checklist to help you to develop a CRM system for your business.

Published by the Department of Trade and Industry. www.dti.gov.uk
© Crown Copyright. URN 04/1724; 10/04



 
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