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Monday, 01 December 2008
Article Index
Understanding Your Customers
Introduction
Best Practice - The Everyman Theatre
The Benefits Of Understanding Your Customers Better
The Process
Stage One - Collecting Information
Stage Two - Storing Information
Stage Three - Accessing Information
Stage Four - Analysing Customer Behaviour
Stage Five - Marketing More Effectively
Stage Six - Enhancing the Customer Experience
CRM and your Business
Implementation Checklist
Research and Analyse
Consult
Plan and Test
Act
Further Help and Advice

Understanding Your Customers

Small Business Ad

Consult

PROFESSIONAL ADVICE

If you lack the skills in-house, contact your local Business Link, or equivalent in your area, for help on how best to:

  • outline your requirements
  • establish how much you can afford to pay
  • scope the project
  • implement CRM
  • provide training and software support.

TALK TO YOUR TRADING PARTNERS

CRM involves collaboration and information sharing inside and outside the company. Are your solutions compatible with your supply chain partners?

  • What are your customers and suppliers CRM requirements?
  • What software are they using?
  • What hardware platforms?
  • What are their collaboration policies?

Published by the Department of Trade and Industry. www.dti.gov.uk
© Crown Copyright. URN 04/1724; 10/04



 
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