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Monday, 01 December 2008
Article Index
Understanding Your Customers
Introduction
Best Practice - The Everyman Theatre
The Benefits Of Understanding Your Customers Better
The Process
Stage One - Collecting Information
Stage Two - Storing Information
Stage Three - Accessing Information
Stage Four - Analysing Customer Behaviour
Stage Five - Marketing More Effectively
Stage Six - Enhancing the Customer Experience
CRM and your Business
Implementation Checklist
Research and Analyse
Consult
Plan and Test
Act
Further Help and Advice

Understanding Your Customers

Small Business Ad

Act

IMPLEMENT

Encourage staff involvement and feedback - this will help smooth implementation, as staff buy-in can make or break a technology project.

EVALUATE

  • Monitor and review the impact on your business and against your objectives.
  • Get feedback from staff, customers and suppliers on the changes.
  • Evaluate the impact after 6 months and a year. Have you achieved your objectives? Establish how you could improve things further.

Published by the Department of Trade and Industry. www.dti.gov.uk
© Crown Copyright. URN 04/1724; 10/04



 
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