Article Index
Understanding Your Customers
Introduction
Best Practice - The Everyman Theatre
The Benefits Of Understanding Your Customers Better
The Process
Stage One - Collecting Information
Stage Two - Storing Information
Stage Three - Accessing Information
Stage Four - Analysing Customer Behaviour
Stage Five - Marketing More Effectively
Stage Six - Enhancing the Customer Experience
CRM and your Business
Implementation Checklist
Research and Analyse
Consult
Plan and Test
Act
Further Help and Advice

Page 18 of 18

Understanding Your Customers

Further Help & Advice

Achieving best practice in your business is a key theme within DTI's approach to business support solutions, providing ideas and insights into how you can improve performance across your business. By showing what works in other businesses, we can help you see what can help you, and then support you in implementation.

ACHIEVING BEST PRACTICE IN YOUR BUSINESS

To access free information and publications on best practice:

Visit our website at www.dti.gov.uk/bestpractice
Call the DTI Publications Orderline on 0870 150 2500 or visit www.dti.gov.uk/publications

SUPPORT TO IMPLEMENT BEST BUSINESS PRACTICE

To get help bringing best practice to your business, contact Business Link - the national business advice service. Backed by the DTI, Business Link is an easy-to-use business support and information service, which can put you in touch with one of its network of experienced business advisors.

Visit the Business Link website at www.businesslink.gov.uk
Call Business Link on 0845 600 9006.

MORE ON CRM

Be sure to read our dedicated CRM guide and then try;

www.crmassist.com - overview of CRM.
www.eccs.uk.com - approaches CRM from a European perspective.
www.crmuk.co.uk - a UK-based view on CRM for smaller businesses.
www.crm-forum.com - an independent resource centre for CRM applications and information.
www.crmdaily.com - information and news.
www.crmguru.com - general CRM topics and issues.

GENERAL BUSINESS ADVICE

You can also get a range of general business advice from the following organisations:

England

Call Business Link on 0845 600 9006
Visit the website at www.businesslink.gov.uk

Scotland

Call Business Gateway on 0845 609 6611
Visit the website at www.bgateway.com

Wales

Call Business Eye/Llygad Busnes on 08457 96 97 98
Visit the website at www.businesseye.org.uk

Northern Ireland

Call Invest Northern Ireland on 028 9023 9090
Visit the website at www.investni.com

Examples of products and companies included in this guide do not in any way imply endorsement or recommendation by DTI or is4profit. Bear in mind that prices quoted are indicative at the time it was published.

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