Understanding Your Customers

The Process

Everyman found that there are six stages in to obtaining accurate, timely information about your customers and using it wisely across your business:

• Stage One - Collecting Information
• Stage Two - Storing Information
• Stage Three - Accessing Information
• Stage Four - Analysing Customer Behaviour
• Stage Five - Marketing More Effectively
• Stage Six - Enhancing The Customer Experience
• CRM And Your Business

Published by the Department of Trade and Industry. www.dti.gov.uk
© Crown Copyright. URN 04/1724; 10/04