free small business advice & information
Main Menu
Hot Links
| Article Index |
|---|
| Writing a Mailshot |
| Plan Your Approach |
| Making a Start |
| Making It Convincing |
| The Letter |
| Making the Pack Work |
| Using Professionals |
Page 1 of 7
Writing a Mailshot
Most businesses send out mailshots several times a year, whether they are large-scale mailings or batches of individualised letters to a dozen key customers or prospects. If the targeting and the message are right, you should get a positive response. If you get them wrong, it is junk mail and you have wasted your time and money.
You need a good list, a proven product and a strong message or offer, embodied in a compelling mail pack. But writing a successful mailshot need not be difficult, if you set about it the right way.
This briefing focuses on writing a traditional mailshot, to be printed and sent out by post. It covers:
- Knowing what you are trying to achieve.
- Getting the content right.
- Essential tips on form and style.
- The keys to maximise your response.
Labels: Increase Sales, Increase Profit
Monthly Prize Draw!
Win £375 worth of advertising for your business.
Enter our competition by either:
- Signing up to the is4profit Small Business Newsletter or
- Entering your firm's details into the Small Business Directory