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Page 7 of 7
Writing a Mailshot
6. Using Professionals
6.1 Should you write the mailing yourself or outsource the task
- If you have a good knowledge of your product and the sort of people who buy, you can probably do it yourself.
- Do a test mailing to a small proportion of your audience to find out quickly and cheaply if you can afford to take the DIY approach. If the reaction is nil or negative, take the hint and get help from a professional.
- A good freelance should be able to work with you to write a well-thought-out letter and copy for your order or enquiry forms and price lists for a few hundred pounds. Even top direct mail specialists can often be brought in for less than £1,000 for a small job.
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