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Article Index
Writing an Advertisement
The Basics
The Headline
Illustrations
Body Copy
Response Mechanisms
Check Your Advertisement
Artwork
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Writing an Advertisement

A well written advertisement can dramatically improve the effectiveness of your campaign.

While writing a great advertisement is an art, the key principles are easy to understand - helping you to prepare your own advertisement or evaluate the work of an agency or copywriter working for you.

This briefing covers:

  • How to write an effective advertisement.
  • How to prepare the advertisement for publication.
  • How to check your advertisement.
  • Who can help you to produce an advertisement.
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