Writing an Advertisement

A well written advertisement can dramatically improve the effectiveness of your campaign.

While writing a great advertisement is an art, the key principles are easy to understand - helping you either to prepare your own advertisement or evaluate the work of an agency or copywriter working for you.

This briefing covers:

• How to write an effective advertisement.
• How to prepare the advertisement for publication.
• How to check your advertisement.
• Who can help you to produce an advertisement.