Writing an Advertisement

8. Free Help

8.1 The Advertising Association has an extensive website at .

• You can download a copy of the booklet 'Advertising means business: a practical guide to advertising for small businesses'.

8.2 The Committee of Advertising Practice ) offers free online advice to help ensure your advertisement complies with industry rules.

8.3 The Institute of Practitioners in Advertising (020 7235 7020, the professional body for advertising agencies, provides a list of members.

• Its website also offers free guidance on choosing an agency.