Advertising

10. Calling in the Professionals

A good ad agency will have the expertise to create an effective advertising campaign for you. It can also help you find the best publications to achieve your objectives and get value for money.

10.1 As a rough guide, use an agency if your advertising budget is at least £10,000.

• Expect to spend around 15 per cent of your budget on agency fees.

10.2 Free advice is available from your local business support organisation.