Advertising

8. Posters and Transport Ads

To see what outdoor sites are available, look in BRAD. Visit sites to check they really do get the traffic you need. There are two types of location:

8.1 'Waiting sites' include sites at airports, bus stops and on station platforms.

• People have ample time to read your ad, which should be written like a press ad.

8.2 'Passing sites' include sites such as the door of a taxi or a panel beside an escalator.

• The public only sees the ad in passing, so it must be snappy.