Direct Mail

Direct mail is personally addressed advertising, delivered through the post. It can be extremely effective for start-up businesses, because it is so flexible - and because its effects are so easily tracked.

You can send what you want, when you want, to the customers you choose to target. You can experiment before doing a full mailshot. And you can measure the customer response to every mailing you do.

This briefing explains:

• How to decide if direct mail can help you.
• How to plan and design a campaign.
• Preparing a mailshot.
• Handling the responses.