Direct Mail

2. What Are Your Objectives?

Start by asking yourself what the mailing is designed to achieve.

2.1 Are you trying to make immediate sales?

• What volume, by what date?

2.2 Are you aiming to get names and addresses of interested potential customers?

• How many new names?

2.3 Are you trying to bring forward sales to your existing customers?

2.4 Is the whole point of the mailing to allow you to make follow-up calls?

2.5 Is the mailing to provide information to existing customers?