Direct Mail

3. Costs

The cost of a mailing involves several elements.

3.1 Compiling or renting a list (see 6 and 7).

3.2 The mailshot. The unit cost could be as low as the cost of a second class stamp, an envelope and a sheet of text.

• Costs - and, usually, response rates - rise in line with the number of enclosures you include (see 9).

3.3 Labour costs. By the time you have planned, carried out and followed up the mailshot, labour may be your largest cost.