Effective PR

10. Will PR Work for You?

The best form of PR is a satisfied customer who recommends your business to others.

10.1 Ask yourself whether your time would be better spent building up your business and nurturing your reputation with customers than putting effort into PR activities.

• Or can you achieve more by winning sales leads and honing your image through PR?

10.2 If active PR has a role to play in your business, but you do not have the resources for your own campaign, consider using a PR agency.

10.3 Look at what your customers read.

• Could you feature in these publications? If the answer is yes, you may be missing a good opportunity if you are not using PR.