Effective PR

4. Routine PR Opportunities

To get into the national press, a story about your business success has to be highly newsworthy. To get into a local paper, or the trade press, it only needs to save the editor work and be interesting to local people or those working in the industry.

4.1 Get ready, in advance, to announce a success when it happens.

The subject of your press release could be:

• The launch of a new product.
• The opening of new premises.
• Large or interesting (eg overseas) orders.
• Staff appointments.
• A milestone event, eg the anniversary of your company, or your 1,000th customer.

4.2 Some trade magazines have sections for this sort of announcement. Send appropriate information, making it clear which section of the publication the information is for.

4.3 Better still, invite a trade journalist to the event in the first place.