Effective PR

8. Other Publicity Ideas

The PR possibilities for an imaginative start-up business are endless.

8.1 Promote yourself as an expert.

• Offer yourself for public speaking.
• Phone up publications and broadcasts to offer your views on topical issues.
• Send 'letters to the editor'.
• Submit articles for publication, or offer amusing work stories to a newspaper's business diary.

8.2 Get to know the journalists who cover your industry. Offer them a training day.

• Join trade associations and local bodies.

8.3 Learn to work with local organisations.

• Produce a newsletter for customers and staff and send copies to the local papers.
• Suggest a local newspaper competition and offer your products as prizes.
• Help with - or donate your product to - a local charity.
• Sponsor an event or a team.