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Article Index
Effective Selling
Right on Target
What Are You Trying to Do?
Reach the Decision-maker
Creating Interest
Do They Need Your Product?
Emphasise the Benefits
Objections to the Sale
Handling Objections
Closing the Sale
Legal Obligations

Effective Selling

Making sales is the biggest hurdle facing most start-up businesses. It's often the make-or-break factor. But there are several ways to boost your success rate when it's just you and the customer.

Whatever you are selling - from a mobile phone to a meal - the basic approach is the same. This briefing covers the four stages:

  • Making sure you talk to the right person.
  • Finding out your customers' needs.
  • Selling the benefits, not the features.
  • Closing the sale.
BHP Infosolutions

Labels: Increase Sales

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