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Effective Selling Techniques for Start-ups
Right on Target
Reach the Decision-maker
Creating Interest
Objections to the Sale
Closing the Sale
Legal Obligations

Effective Selling Techniques for Start-ups

What legal obligations should I be aware of?

  • The Consumer Protection from Unfair Trading Regulations 2008. This prevents you from using intimidating or aggressive tactics to sell or falsely stating that a product will be available for a very limited time only, amongst 31 other unfair trading tactics that are banned. A guide to the Regulations can be found here.
  • The Consumer Credit Act. This provides consumers with a number of rights related to credit agreements, including a seven-day cooling-off period and the right to settle the credit agreement in full at any time. Read more on the Act here.


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