| Article Index |
|---|
| Marketing Your Business |
| The Ingredients |
| You and Your Competition |
| Building the Marketing Plan |
| Avoid Common Mistakes |
| Setting Targets |
| Everyday Marketing |
| Keep Ahead of the Game |
What are the trends in your market? The more you know about your business environment, the more you will be able to anticipate change and turn threats into opportunities.
7.1 Small businesses can often capitalise on change, adjusting quickly before larger competitors react.
7.2 Whatever your line of business, look out for niches in areas where you have strengths.
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