business advice, information: is4profit

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Article Index
Marketing Your Business
The Ingredients
You and Your Competition
Building the Marketing Plan
Avoid Common Mistakes
Setting Targets
Everyday Marketing
Keep Ahead of the Game

Marketing Your Business

7. Keep Ahead of the Game

What are the trends in your market? The more you know about your business environment, the more you will be able to anticipate change and turn threats into opportunities.

7.1 Small businesses can often capitalise on change, adjusting quickly before larger competitors react.

7.2 Whatever your line of business, look out for niches in areas where you have strengths.

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