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Page 6 of 8
Marketing Your Business
5. Setting Targets
Marketing is a continuous process. To keep track of your progress - and how the market is changing - you will need yardsticks and milestones that mean something to you.
5.1 Set realistic targets to measure your performance against.
- What sales do you expect in your first 12 months for each customer or each type of customer?
- What sales do you expect from each type of product or service?
- What sales growth should you aim for?
- How much should you spend on marketing, month by month?
5.2 Investigate missed targets.
- Has something gone wrong, or have circumstances changed? What can you do about it?
5.3 Continuously review your marketing plan.
- As the market changes, so should you.
Labels: Increase Sales, Marketing
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