Marketing Your Business

6. Everyday Marketing

Your marketing becomes an integral part of your business once you are operational. Every time your business has contact with a customer, you are marketing your business. Remember that it is easier and cheaper to keep existing customers than it is to get new ones.

6.1 You or your staff are the company as far as the customer is concerned. Everything you say or do creates either a good or bad image.

• Make sure you and your employees are sufficiently skilled or trained to deal with each customer professionally and not waste their time.

6.2 Make sure that you are self-marketing.

• The more people that you talk to about your business, the more sales you could generate.

6.3 Make a point of asking each new customer how and where they heard about the company.

• This will help identify the most successful marketing tactics.

6.4 If you are advertising or sending out promotional material, keep it consistent with your customers' requirements and the image that you wish to portray.

• If you manufacture diamond jewellery, your brochures and advertisements will probably need to be stylishly designed and glossy.