Negotiation

Too many people starting up in business see negotiation as a chore and haggling as an embarrassment or a waste of time.

As a buyer, if you spend 15 minutes knocking £500 off the price of a piece of equipment, you effectively earn your business £2,000 an hour.

As a seller, good negotiation will ensure you do not waste money giving discounts needlessly, or miss opportunities to increase sales.

This briefing explains:

• How to prepare for negotiations.
• How to improve your negotiating position.
• How to sell for more and pay out less.
• How to handle tactics and gamesmanship.