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Negotiation
Too many people starting up in business see negotiation as a chore and haggling as an embarrassment or a waste of time.
As a buyer, if you spend 15 minutes knocking £500 off the price of a piece of equipment, you effectively earn your business £2,000 an hour.
As a seller, good negotiation will ensure you do not waste money giving discounts needlessly, or miss opportunities to increase sales.
This briefing explains:
- How to prepare for negotiations.
- How to improve your negotiating position.
- How to sell for more and pay out less.
- How to handle tactics and gamesmanship.
Labels: Increase Sales, Reduce Costs
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