|Pricing Your Product or Service|
|Cost and Price Versus Value|
|Building a Cost Structure|
|Checking the Competition|
It is certain that you will face competition in some form. This gives you an opportunity to benchmark your potential pricing.
3.1 Phone your rivals and ask for a price quote.
3.2 Use this information as a framework. It is probably unwise to set your prices too much lower or higher without good reason.