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Article Index
Pricing Your Product or Service
Cost and Price Versus Value
Building a Cost Structure
Checking the Competition
Marking Up
Margins
Value-based Pricing
Flexible Pricing
Vanishing Opportunities
Aim High
Special Tactics
Trading Up
Other Considerations

Pricing Your Product or Service

12. Other Considerations

12.1 Would more marketing muscle help?

  • Would sales rise if you increased prices by five per cent and spent the extra revenue on promotional activity?

12.2 Control your variable costs.

  • Are there cheaper supplies elsewhere?
  • Would the suppliers you have already lined up be prepared to drop their prices?

12.3 Can fixed costs be pared down?

  • What could you negotiate?

12.4 Should you alter your product mix?

  • If you cannot make enough profit on a product, consider dropping it.
BHP Infosolutions

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