Pricing Your Product or Service

12. Other Considerations

12.1 Would more marketing muscle help?

• Would sales rise if you increased prices by five per cent and spent the extra revenue on promotional activity?

12.2 Control your variable costs.

• Are there cheaper supplies elsewhere?
• Would the suppliers you have already lined up be prepared to drop their prices?

12.3 Can fixed costs be pared down?

• What could you negotiate?

12.4 Should you alter your product mix?

• If you cannot make enough profit on a product, consider dropping it.