Recruitment and Interviewing

3. Advertising

Advertising is the most common method of finding job applicants.

3.1 Include all the basic information.

• A description of the job, including the employer's name and location.
• What the pay and benefits will be. It is fine to just state 'good package'.
• What experience, skills and qualifications are required - and what are desirable.
• How to apply and the closing date.

3.2 Sell the job, by stating:

• What makes the work interesting.
• What the promotion prospects are.
• What training will be given.
• What makes your business so good - eg expanding, financially sound, good working environment.

3.3 Choose the right newspaper, magazine, website or other advertising medium.

• Local papers are best for local employees.
• Special recruitment sections in trade magazines and national newspapers will help you find skilled staff. Many papers run recruitment ads for specialists in different fields on particular days of the week.