Researching Your Market

When you are setting up a business, researching your potential market is essential. Although it is time consuming to acquire, a thorough and reasoned knowledge of the market is invaluable to the future of your business.

With a true picture of your potential customer base, you can honestly assess the viability of your venture. Resist the temptation to rush ahead, analyse your results hurriedly or cut down the amount of research - it can be the difference between make and break. This briefing explains:

• How to decide what you need to know.
• How to exploit existing information sources.
• How to conduct market research.
• How to analyse and act on the results.