free small business advice & information
Main Menu
Hot Links
| Article Index |
|---|
| Researching Your Market |
| What You Need to Know |
| Your Own Research |
| Analysing Data Fairly |
| Low-cost Research |
| The Competition |
| Professional Help |
| What Does It All Mean? |
Page 4 of 8
Researching Your Market
3. Analysing Data Fairly
It is important to be objective to avoid interpreting the results unfairly.
3.1 Keep your distance from any research.
- Do not base market research on the opinions of friends and family. You risk hearing what you want to hear, rather than honest opinions.
- Record any comments from a focus group or you may forget criticisms that would enable you to improve the product or service.
- If possible, hand the analysis over to someone who is not immediately involved in the project.
3.2 Do not take negative comments personally.
- You can often learn more from criticism - and improve your business because of it.
Monthly Prize Draw!
Win £375 worth of advertising for your business.
Enter our competition by either:
- Signing up to the is4profit Small Business Newsletter or
- Entering your firm's details into the Small Business Directory