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3. Non-print Media
3.1 Online advertising can be a good choice even for the smallest start-ups. You can advertise and sell via your own website. For suitable products, buying banner advertising space on other companies web pages can be highly effective. 3.2 Transport and poster ads (eg on buses, bus stops, trains, stations and roadside hoardings) can be the right option for advertising to shoppers and commuters.
- The advantages are impact, 24-hour exposure and, often, low site costs.
- The disadvantages are slow results and the cost of producing good colour posters.
3.2 Local radio and cinema advertising may be useful for selling to the public in a particular locality. With cable, even local TV may be affordable.
- The advantage of local radio is that you can target different listeners at different times of day, at fairly low advertising rates.
- The disadvantages are that a radio ad needs to be professionally produced and needs repeats to make an impact.
- Cinema ads can be effective for retailers and restaurants.
3.3 Direct mail and door-to-door leaflet drops can be economical, cost-effective and under your control.
3.4
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