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Advertising
6. The Rate Card
6.1 A rate card will usually show prices for three main types of ad:
- 'classifieds',semi-display ads and display ads.
6.2 Common sizes for display ads are full page, half page, quarter page and eighth page.
- Smaller ads are measured and priced in column centimetres.
- '5 column centimetres' usually means 5cm deep and one column wide, but it could also be a double-column and 2.5cm deep.
6.3 There are premium prices for special positions (eg back page or centre spread).
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