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Advertising
1. What Are Your Aims?
1.1 Begin by establishing who your target customers are going to be.
- You need to have a clear picture of exactly who you are trying to reach.
1.2 Before advertising, decide on specific goals. For example, you might want to:
- create awareness of your new business
- tell people about a special opening offer
- build the image of a product or business
- compile lists of leads for direct mail campaigns or sales calls
- increase traffic through your shop
- make immediate sales, eg by mail order
1.3 Plan your advertising in terms of results.
- Who are you trying to affect?
- How can you reach these people?
- How quickly do you need results?
- What is the one thing you want people to remember most from your advertisement?
Labels: Increase Sales
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