is4profit small business advice & information

Main Menu

Hot Links

Tag Cloud

  1. Accounting
  2. Buying/Selling a Business
  3. Cashflow Management
  4. Disciplinary Action
  5. Email & Website
  6. Employment Regulations
  7. Exporting/Importing
  8. Finance & Grants
  9. Getting Paid
  10. Health & Safety
  11. Increase Profit
  12. Increase Sales
  13. Insurance
  14. IT Management
  15. Marketing
  16. Maternity Pay
  17. Mobile Phones
  18. Motoring
  19. National Minimum Wage
  20. Pay
  21. Premises
  22. Purchasing
  23. Recruitment
  24. Reduce Costs
  25. Small Business Grants
  26. Software
  27. Staff Training
  28. Tax
  29. Working Time Regulations
Article Index
Direct Mail
Who Does It Work For?
What Are Your Objectives?
Costs
Responses
Mailing Existing Customers
DIY Mailing Lists
Renting a Mailing List
What to Mail
Using a Mailing House
Further Help
Page 3 of 11

Direct Mail

2. What Are Your Objectives?

Start by asking yourself what the mailing is designed to achieve.

2.1 Are you trying to make immediate sales?

  • What volume, by what date?

2.2 Are you aiming to get names and addresses of interested potential customers?

  • How many new names?

2.3 Are you trying to bring forward sales to your existing customers?

2.4 Is the whole point of the mailing to allow you to make follow-up calls?

2.5 Is the mailing to provide information to existing customers?

BHP Infosolutions

Bookmark and Share

Monthly Prize Draw!

Win £375 worth of advertising for your business.

Enter our competition by either:


*Terms & Conditions apply | Previous winners

Small Business Newsletter

Sign up to the weekly Small Business Newsletter, just enter your email address in the box below.

Small Business Poll

In the next 12 months do you expect Cash Flow to