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Effective PR
8. Other Publicity Ideas
The PR possibilities for an imaginative start-up business are endless.
8.1 Promote yourself as an expert.
- Offer yourself for public speaking.
- Phone up publications and broadcasts to offer your views on topical issues; participate in online forums and write or blogs; develop a social media presence.
- Send 'letters to the editor'.
- Submit articles for publication, or offer amusing work stories to a newspaper's business diary.
8.2 Get to know the journalists who cover your industry. Offer them a training day.
- Join trade associations and local bodies.
8.3 Learn to work with local organisations.
- Produce a newsletter for customers and staff and send copies to the local papers.
- Suggest a local newspaper or radio competition with products as prizes.
- Help with - or donate your product to -a local charity.
- Support careers evenings at local schools and colleges.
- Sponsor an event or a team, or even an animal in the zoo.
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