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Effective PR
5. Think of an Angle
To the outside world, your product or service may seem deadly dull. Try to make a connection that links it to something interesting.
5.1 Invite a local celebrity along (the mayor may appear for free) to open your new premises.
5.2 Offer prizes for milestone events (see 4.1).
5.3 Imagination can make all the difference.
- A new restaurant researched the favourite dishes of famous people and put these celebrity meals on its opening night menu. Both press and radio picked up the story.
- A florist wrote a highly successful press release based on the traditional medicinal uses of the flowers in her shop.
5.4 Think about the image you are promoting.
- Your story about your encounter with a poisonous tropical spider may generate plenty of publicity. But it will not lure many extra customers to your fruit shop.
Labels: Increase Sales
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