| Article Index |
|---|
| Writing an Advertisement |
| Outline of an Ad |
| What Are You Selling? |
| How Big and How Often? |
| The Headline |
| The Illustration |
| The Body Copy |
| Check Your Advertisement |
| Preparing Artwork |
The basic dos and don'ts of advertising are fairly straightforward. You do not have to be clever or witty to be effective. Some people running small businesses create great ads.
This briefing explains:
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