business advice, information: is4profit

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Article Index
Writing an Advertisement
Outline of an Ad
What Are You Selling?
How Big and How Often?
The Headline
The Illustration
The Body Copy
Check Your Advertisement
Preparing Artwork

Writing an Advertisement

The basic dos and don'ts of advertising are fairly straightforward. You do not have to be clever or witty to be effective. Some people running small businesses create great ads.

This briefing explains:

  • The elements that make up a good ad.
  • The thinking process that leads to success.
  • How to write advertising that works.
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