Increase Profit

Article: Advertising & PR

Advertising & PR 'Word of mouth' from satisfied customers is often the best form of advertising - and the least costly. But for a more formal advertising strategy, you need a more consistent and long-term plan. For example, the...

Article: Attract People to Your Site, How to

How to Attract People to Your Site Chris Barling, CEO of ecommerce & EPOS supplier, Actinic, www.actinic.co.uk, 0845 129 4800 Creating an online site for selling on the web is not enough on its own, just like getting a new telephone number...

Article: Corporate Events: Guide to Effective Corporate Events

Guide to Effective Corporate Events A Step-By-Step Guide with Hints and Tips Fundamentals The term "Event" covers a host of activities but for this guide it refers to: exhibitions and conventions conferences...

Article: Direct Mail

Direct Mail Direct mail can be an extremely cost-effective marketing method. You can use it to get details of your company and its products directly into the hands of the people who are most likely to want them. But direct mail works best with proper...

Article: Exhibitions

Exhibitions Exhibitions provide a unique opportunity to display your product and business to large numbers of potential customers. A clear idea of what you are trying to achieve, and how to go about it, helps you maximise the impact of your stand and...

Article: Exporting

Exporting Our Exporting pages make frequent references to government-supported UK Trade & Investment, who provide advice and guidance to smaller firms selling their products and services worldwide through their own website, call centre...

Article: Increasing Profitability

Increasing Profitability Few people are in a position to sit back and watch the profits roll in. Creating and increasing profitability depends on doing many little things better than the competition. If you are lucky, a single change could provide an...

Article: Increasing Sales

Increasing Sales Immediate problem or long-term plan? A business may want to increase sales, either to overcome a problem in the short term or as part of the planned growth of the business in the longer term. This...

Article: Making a Sales Cold Call

Making a Sales Cold Call To any business at any stage, sourcing new sales leads and recruiting new customers is crucial. Cold calling potential customers is one way of generating new business. It's a direct marketing method that can also be...

Article: Managing Your Sales Team

Managing Your Sales Team Getting the most out of your sales team is essential if you are going to achieve your company's full potential. But it is not always easy. Sales people operate in a stressful environment where they are exposed to rejection and...

Article: Marketing and Doing Business in Europe

Marketing and Doing Business in Europe Knowing more about the European Union (EU) and the programmes that are in place to help small and medium-sized businesses could be vital for your future success. The FAQs and resources in this section...

Article: Negotiating a Sale

Negotiating a Sale Negotiating a sale can be a daunting challenge or an exhilarating opportunity to exercise your ingenuity and judgement. Unless you are doing it all the time, it is always likely to involve emotions as well as logic. Nobody likes to...

Article: Product Pricing

Product Pricing: Price your product or service Introduction to Product Pricing The price you charge for your product or service is one of the most important business decisions you make. Setting a price that is too high or too low will...

Article: Setting Up Shop Online - 10 Top Tips

Setting Up Shop Online – 10 Top Tips Chris Barling, CEO of ecommerce software supplier, Actinic (www.actinic.co.uk 0845 129 4800) is co-author of ‘Selling Successfully Online – over 120 top tips for running an ecommerce...

Article: Writing a Mailshot

Writing a Mailshot Most businesses send out mailshots several times a year, whether they are large-scale mailings or batches of individualised letters to a dozen key customers or prospects. If the targeting and the message are right, you should get a...

Article: Writing an Advertisement

Writing an Advertisement The basic dos and don'ts of advertising are fairly straightforward. You do not have to be clever or witty to be effective. Some people running small businesses take great pleasure in creating good ads. Advertising explains why...

Article: Writing an Advertisement

Writing an Advertisement A well written advertisement can dramatically improve the effectiveness of your campaign. While writing a great advertisement is an art, the key principles are easy to understand - helping you to prepare your own advertisement...

Article: Your Sales Strategy

Your Sales Strategy Effective marketing is crucial to the success of any business. But simply understanding your market is not enough. You need to build on your marketing plans, turning theory into profits. A good sales strategy will help you identify...