Increase Sales

Article: 15 tips for writing the perfect press release

15 Tips for Writing the Perfect Press Release Jane Lee, Dexterity When you launch a new product, you need to promote it or no one will know. PR, or Press Relations, is a key element in this and press releases are an important output. Here are some...

Article: Advertising

Advertising Advertising is the fastest and simplest way for a start-up business to let a large number of people know about its products and services. Advertising can pay off handsomely, if your product appeals to a large number of potential buyers. If...

Article: Advertising & PR

Advertising & PR 'Word of mouth' from satisfied customers is often the best form of advertising - and the least costly. But for a more formal advertising strategy, you need a more consistent and long-term plan. For example, the...

Article: Advertising Strategy

Advertising Strategy Almost every business needs to promote itself in some way, reaching out to customers and potential customers. For businesses with large numbers of target customers in well-defined market segments, advertising can be a...

Article: Are You Making This Critical Marketing Mistake?

Are You Making This Critical Marketing Mistake? If you want an effective marketing strategy, then ensure you test and measure all of your promotional activities. And if you’re working to a limited budget, then this strategy is even more...

Article: Attract People to Your Site, How to

How to Attract People to Your Site Chris Barling, CEO of ecommerce & EPOS supplier, Actinic, www.actinic.co.uk, 0845 129 4800 Creating an online site for selling on the web is not enough on its own, just like getting a new telephone number...

Article: Building Customer Loyalty

Building Customer Loyalty Customer loyalty matters because selling more to existing customers is easier, and cheaper, than finding and selling to new ones. Loyal customers tend to buy more, more regularly. And they will frequently recommend your...

Article: Business Networking

Business Networking Learning through Networking with others Introduction Most businesses recognise the benefits of developing their employees' knowledge and understanding of the industry they work in and the markets they are...

Article: Corporate Events: Guide to Effective Corporate Events

Guide to Effective Corporate Events A Step-By-Step Guide with Hints and Tips Fundamentals The term "Event" covers a host of activities but for this guide it refers to: exhibitions and conventions conferences...

Article: Creating a Brand

Creating a Brand Having a brand can differentiate your business from your competitors and drive customer loyalty. Branding isn't just for multinationals with huge budgets: small and medium-sized firms can create an effective brand by examining how the...

Article: Direct Mail

Direct Mail Direct mail can be an extremely cost-effective marketing method. You can use it to get details of your company and its products directly into the hands of the people who are most likely to want them. But direct mail works best with proper...

Article: E-commerce

E-commerce The Internet enables you to sell 24 hours a day to customers anywhere in the world through a fully automated sales process. Your online shop can attract new customers and provide better service for existing ones. The increased availability...

Article: Ecommerce: Web Design Questions

Ecommerce: Web Design Questions Questions to Ask a Web Designer when Commissioning your First Ecommerce Site Ask yourself a question; what was the last thing you bought and where did you buy it from? If you are anything like the typical consumer (me...

Article: Effective PR

Effective PR Good public relations can be the making of a start-up business. Inept PR can ruin it. In its broadest sense, PR is a way of effectively and accurately communicating with your audience to make sure they understand your company. It also...

Article: Effective Selling

Effective Selling Making sales is the biggest hurdle facing most start-up businesses. It's often the make-or-break factor. But there are several ways to boost your success rate when it's just you and the customer. Whatever you are selling - from a...

Article: Email Marketing

Email Marketing Introduction to Email Marketing Promoting your products or services by email can be a powerful and flexible form of direct marketing. You can communicate your messages quickly and cheaply and tailor your message to...

Article: Exhibitions

Exhibitions Exhibitions provide a unique opportunity to display your product and business to large numbers of potential customers. A clear idea of what you are trying to achieve, and how to go about it, helps you maximise the impact of your stand and...

Article: Exporting

Exporting Our Exporting pages make frequent references to government-supported UK Trade & Investment, who provide advice and guidance to smaller firms selling their products and services worldwide through their own website, call centre...

Article: First Steps to Exporting

First Steps to Exporting Exporting can boost your turnover and reduce your dependence on UK-based customers. Moving into export is a big step - it's important you consider whether your business is ready for the challenge. This briefing tells you how...

Article: Going Online

Going Online Connecting to the Internet can vastly improve your business's communication with the outside world. Every firm, however small, should consider using email at the very least. And there is a mass of invaluable business information freely...