Increase Sales

Article: 15 tips for writing the perfect press release

15 Tips for Writing the Perfect Press Release Jane Lee, Dexterity When you launch a new product, you need to promote it or no one will know. PR, or Press Relations, is a key element in this and press releases are an important output. Here are some...

Article: 6 Traps to Avoid in Social Networking

6 Traps to Avoid in Social Networking If you want to get an idea of the growing impact of social networking, just type something like “Facebook growth graph 2010” into Google. With more than 450 million (and counting) active users, as a marketer it’...

Article: 7 Low Cost or Zero Cost Ways to Improve Your Marketing Results

7 Low Cost or Zero Cost Ways to Improve Your Marketing Results There are at least a thousand and one ways to grow any business. The problem with all this choice is to figure out what might work, and what won’t. In the absence of any concrete answer t...

Article: Advertising

Advertising Advertising is the fastest and simplest way for a start-up business to let a large number of people know about its products and services. Advertising can pay off handsomely, if your product appeals to a large number of potential buyers. If...

Article: Advertising & PR

Advertising & PR 'Word of mouth' from satisfied customers is often the best form of advertising - and the least costly. But for a more formal advertising strategy, you need a more consistent and long-term plan. For example, the...

Article: Advertising Strategy

Advertising Strategy Almost every business needs to promote itself in some way, reaching out to customers and potential customers. For businesses with large numbers of target customers in well-defined market segments, advertising can be a...

Article: Are You Making This Critical Marketing Mistake?

Are You Making This Critical Marketing Mistake? If you want an effective marketing strategy, then ensure you test and measure all of your promotional activities. And if you’re working to a limited budget, then this strategy is even more...

Article: Attract People to Your Site, How to

How to Attract People to Your Site Chris Barling, CEO of ecommerce & EPOS supplier, Actinic, www.actinic.co.uk, 0845 129 4800 Creating an online site for selling on the web is not enough on its own, just like getting a new telephone number...

Article: Attracting Customers on a Small SEO Budget

Attracting Customers on a Small SEO Budget Online sales have continued to grow throughout the recession and the upturn. Everyone wants to benefit, but in these times of uncertainty, no-one has money to burn? With that in mind, Actinic’s online...

Article: Building Customer Loyalty

Building Customer Loyalty Customer loyalty matters because selling more to existing customers is easier, and cheaper, than finding and selling to new ones. Loyal customers tend to buy more, more regularly. And they will frequently recommend your...

Article: Business Networking

Business Networking Learning through Networking with others Introduction Most businesses recognise the benefits of developing their employees' knowledge and understanding of the industry they work in and the markets they are...

Article: Corporate Events: Guide to Effective Corporate Events

Guide to Effective Corporate Events A Step-By-Step Guide with Hints and Tips Fundamentals The term "Event" covers a host of activities but for this guide it refers to: exhibitions and conventions conferences...

Article: Creating a Brand

Creating a Brand Having a brand can differentiate your business from your competitors and drive customer loyalty. Branding isn't just for multinationals with huge budgets: small and medium-sized firms can create an effective brand by examining how the...

Article: CRM - Customer Relationship Management

CRM - Customer Relationship Management Introduction Customers are key to all businesses, regardless of size or industry. Successful businesses build their reputation based on long term relationships with satisfied customers Customer Relationship...

Article: Direct Mail

Direct Mail Direct mail can be an extremely cost-effective marketing method. You can use it to get details of your company and its products directly into the hands of the people who are most likely to want them. But direct mail works best with proper...

Article: E-commerce

E-commerce The internet enables you to sell 24 hours a day to customers anywhere in the world through a fully automated sales process. Having an online shop can attract new customers and enable you to provide a broader service to existing ones. The...

Article: Ecommerce Site Design to Increase Sales

Ecommerce Site Design to Increase Sales by Benjamin Dyer, product development director at ecommerce supplier, Actinic. In my first article I detailed a number of points any prospective ecommerce merchant should be discussing with their site designer...

Article: Ecommerce: Web Design Questions

Ecommerce: Web Design Questions Questions to Ask a Web Designer when Commissioning your First Ecommerce Site Ask yourself a question; what was the last thing you bought and where did you buy it from? If you are anything like the typical consumer (me...

Article: Effective PR

Effective PR Good public relations can be the making of a start-up business. Inept PR can ruin it. In its broadest sense, PR is a way of effectively and accurately communicating with your audience to make sure they understand your company. It also...

Article: Effective Selling

Effective Selling Making sales is the biggest hurdle facing most start-up businesses. It's often the make-or-break factor. But there are several ways to boost your success rate when it's just you and the customer. Whatever you are selling - from a...