Marketing

Article: 15 tips for writing the perfect press release

15 Tips for Writing the Perfect Press Release Jane Lee, Dexterity When you launch a new product, you need to promote it or no one will know. PR, or Press Relations, is a key element in this and press releases are an important output. Here are some...

Article: Are You Making This Critical Marketing Mistake?

Are You Making This Critical Marketing Mistake? If you want an effective marketing strategy, then ensure you test and measure all of your promotional activities. And if you’re working to a limited budget, then this strategy is even more...

Article: Email Marketing

Email Marketing Introduction to Email Marketing Promoting your products or services by email can be a powerful and flexible form of direct marketing. You can communicate your messages quickly and cheaply and tailor your message to...

Article: Marketing on the Internet

Marketing on the Internet The Internet gives you access to a number of powerful marketing techniques. Most of them involve driving visitors to your website to help you win new customers. This briefing assumes you already have a company website.. This...

Article: Marketing Plan, Creating a

Creating a Marketing Plan At start-up stage, your bank may ask for proof that you have considered how you will identify and exploit market opportunities. This evidence is normally presented in the form of a marketing plan - a written document...

Article: Marketing Strategy

Marketing Strategy Do I need a marketing strategy?Making and using a marketing strategy has a strong positive impact on profitability. This is because firms that employ a marketing strategy tend to focus on their customers and markets, integrate...

Article: Marketing with Your Database

Marketing with Your Database Databases make information management easy and relatively inexpensive. Mailshots, telemarketing and customer service activities can be more purposeful when you have instant access to details of all your customers and...

Article: Marketing Your Business

Marketing Your Business If you think marketing is just another term for advertising - think again. While advertising plays a part in promoting your business, marketing is a far broader concept. Marketing is getting your product or service right for...

Article: Planning Your Marketing

Planning Your Marketing Successful businesses focus on getting the basics of marketing right. Marketing is based on identifying and satisfying customers' needs - profitably. It encompasses market research, pricing, promotion, distribution, selling,...

Article: Research for Your Marketing

Research for Your Marketing Marketing research helps you understand your competitive position, spot opportunities, reduce risks and take better decisions. It is more than just market research, which is concerned only with examining aspects of a given...

Article: Small Firms Risk Reputation with DIY Marketing Designs

Small Firms Risk Reputation with DIY Marketing Designs Small Business News 26th June 2009 Small businesses which design their own marketing material in-house need to ensure they do not appear unprofessional – that’s the message from...