How can you improve the way you make use of e-mail?

Well there are plenty of ways of turning this long established tool (e-mail was around well before the World Wide Web was ever heard of!) into a powerful cost cutting, revenue increasing part of your business.

Whether you are sending Newsletters, Vacancy Listings, CV's, Property adverts etc. you can dramatically increase the effectiveness and the return on your campaigns if you utilise smart tracking.

There are several different forms of e-mail tracking, they all compliment each other and can prove indispensable when used correctly. You can track in real-time statistics such as:

Read: Number, frequency and time a recipient has read your e-mail
Click: What links a recipient has followed, how many times and when.
Files: Which files the recipient viewed and when.

With this kind of information you can make a lot more use out of your mailings. You can give your sponsors reliable feedback on how many people followed their links from your mail and when.

By knowing how many recipients were interested in specific subjects, you can tailor your mail content to suit your readership.

Tracking Reads, Clicks and Files comes in handy for small or single e-mails too. For example as a recruiter; the ability to know exactly when your client has read the CV you sent them enables you to get straight in contact while your information is fresh in their mind.

Validating sales leads is also a powerful ability of e-mail tracking. Rather than have telesales personnel trawl through a huge list of unqualified contacts, they can just contact those in your list that were interested enough to, for example, visit a link to a promotion from your e-mail This dramatically cuts down the time spent qualifying leads.

is4profit has partnered with Q Web Development, to provide e-mail management facilities using the powerful Qmailer.

If you are interested at taking a look at what Qmailer can do then e-mail: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it